We are a fishing based apparel company, started here in Colorado. My love for fishing started as a young child. And I carried that passion with me to continue to learn and grow as an angler.

It was always a tradition to have a drink and fish especially as I got older, especially growing up in Louisiana. I brought my passion with me to Colorado, and continued to learn new techniques while drinking on good bourbons along the way. I got my partner in crime addicted to fishing with a few good trout and some drinks. We have been fishing together ever since and started this company to keep the traditions of having a good time while out on the water alive.

BOURBON HOOKER